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What We Do
Mission
Our mission is really simple -- to make the space where users will do what you want them to do bigger, and make the amount of time it takes for them to understand what you are offering shorter.
Here is a diagram that illustrates our philosophy -- note the three main areas:
1. Business Goals
-- Get users to complete a transaction, download a file, refer a friend. It doesn't matter what the goal is. It matters how attractive and how obvious it is to the user.
2. User Goals
-- The things users are thinking about when they are interacting with your message and offer. This space could include lunch, going to the gym, an important meeting at work, happy moments with friends, partners or pets, and, oh yeah, your message and your offer.
3. Business Goals User Goals / Happily Interacting.
-- The trick is to make this space as large as possible.
Services
Here is an overview of Request Marketing services: We provide the thinking, the implementation and the project management to make everything in this diagram happen.
For a fully detailed menu, please visit the Services Section. The list includes:
Integrated Marketing: Executing your online, broadcast and print objectives together
Email Marketing / Banner ads
- Strategy, content
User Experience Strategy: Making your goals make sense to your users
Strategy / Evaluation
- Existing sites, New sites
Information Architecture: Thinking through and documenting the answers to the overarching user question, "How do I work this?"
Site Audits / Wireframes / Feature
- Existing sites, New sites
Training: Learning What You Need to Know
Building Your Web TeamIt's All About the User
- Staffing Your Internal Shop
Managing Your Web Vendor
- Why Everything Else Gets in the Way, and What to Do About It
Managing Your Web Client
- What You Need to Ask, and When
- When You Need Tough Love
