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User Experience Strategy --
Making your Goals Make Sense to Your Users
There is one way to get online customers to look at your site and do what you want them to do: Develop each page and each section with clear calls to action, and choices.
Simple, right? In theory.
But two things usually happen to muddy that directive:
- Too many people want to present too many things to users in too little space, with no clear strategy and no recognition of the trade-offs in splitting people's attention into too many pieces
- Conflicting goals, competing agendas, and all the turfological issues that develop inside companies get transferred into the web efforts. Next thing you know, there's a home page that perfectly balances all those issues ... and totally confuses the user.
Request Marketing facilitates workshop sessions that enable companies to clarify their goals and turn off the noise. And we develop solutions that speed users to where you want them to go.
- Strategy -- Fixing What's There / Making Something New
Whether your site is already up and isn't performing the way you want it to, or you are just getting started, we will work with you to create straight lines from where users are to where you need them to be
- Content -- Connecting the Dots
Deliverables for the user experience practice include workshops to identify and clarify site goals, user flows mapped from existing sites, and recommendations for smoothing the experience
