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Who We Are
Experience
Online, everything comes down to whether a visitor to your site wants to stay and keep seeing more, or wants to go. What we do is get them to stay. How? By making your site better. Measurably better.
Five Discussions: These ongoing conversations help your site work better, for you and your users.
1. Does your web site clearly tell users what you want them to know? How could it be better?
2. What is the single most important thing on each page that visitors should know?
3. Do you have targeted landing pages corresponding to permission-based email campaigns?
4. How many of your first-time visitors are becoming members and customers, and how many of your customers are becoming repeat visitors?
5. Repeat.
Bio
Laurie Kalmanson started working online circa 1995. Her early gigs included consulting for Downtown Digital, the renowned AT&T skunkworks down in TriBeCa, and project management and UX/IA for Yoyodyne Entertainment / Seth Godin Productions until its 1998 sale to Yahoo!
Since then, Laurie has done staff and consulting work for digital agencies, Fortune 500s, start-ups, automotive, financial services, legal services, medical centers, digital music, and a spin-off of Disney/Walker Digital, including:
o American Express
o CBS.com
o Columbia Presbyterian Medical Center
> Babies & Children's Hospital
> Department of Surgery
o Consolidated Edison
o H&R Block
o MasterCard
o PassAlong Networks
o Pitney-Bowes
o Standard & Poor's
o Speakerheart
o The Olives Awards
o United Media / Dilbert
o Vanderbilt University Medical Center
> Center for Professional Health
Project work includes:
o User experience strategy
o Requirements and facilitation
o Information architecture: User flows, wireframes, Visio
o Personas
o Content strategy
o Online marketing, including email marketing newsletters and landing pages, and search engine optimization
Laurie will also walk the dogs if they are nice.
Here's the takeaway:
o Tie online business models to what people will actually do, and create the smoothest user experience possible.
o Build, test, learn, refine. Repeat often.
o Email marketing is only as effective as the offer is compelling, the content is relevant, and the user is the right person to hear what you are saying.
o Getting permission to interact with people online is nice, but you really win big when they start _asking_ you for more, more, more. That's why we call it request marketing.
Partners
Request Marketing has longstanding relationships with a wide range of firms that partner with us to make things work beautifully.
The federation includes:
